Skirtcurated — no branding on the item

Pleated Midi Skirt

Recycled poly satin — Moves well on camera, which is most of why it sells.

Curated

Stocked as made. Nothing is printed on the piece itself.

How to build a brand on this

One hero colour plus one neutral. Pleats photograph best in a mid tone.

The edit you control

Which colourways and sizes you carry is the whole decision here. Each one is stocked independently.

Colourways carriedcarry any of 4
ChampagneBlackEmeraldSlate
Sizes carriedcarry any of 7
XSSMLXL2XL3XL

Where your name goes instead

On a curated line the packaging carries the whole brand. Chosen once, for every product in the line.

Recycled poly mailer $0.34Corrugated mailer box $1.28Rigid gift box, magnetic $3.85Printed tissue paper $0.19Die-cut seal sticker $0.08Insert card $0.22Hangtag, strung $0.31Care & sizing card $0.18Cotton dust bag $1.15Velvet jewellery pouch $0.78Printed packing tape $0.11Sample sachet $0.41

Specification

Recycled polyester satin, knife pleat, elasticated waist. XS–2XL.

What it would earn

Fashion — curated costs · move anything below

One month, top to bottom

400 orders · $45,024 net
Gross sales$51,048
Refunds11.8% in fashion — curated−$6,024
Net revenue$45,024
Product cost−$13,936
Fulfilment & shipping13.2%−$5,943
Payment processing2.9% + 30¢−$1,396
Contribution margin52.7% of net$23,749
Advertising21.2% — the line nobody budgets for−$9,545
Operating costssamples, photography, care−$1,990
Net profit$12,214
MakeItFamous20% of net profit−$2,443
Creator pool$9,771

Who gets what

64% you · 6 × 6%
You, as founder$6,253
Each partner6 of them$586
All partners together$3,518
Per partner, per year$7,035

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$1,086,570
Net profit
$312,348
28.7% margin
Creator pool
$249,879
after the 20% fee
A partner's year
$14,993
at 6% a spot
$0$26,266$52,531Oct — $12,214OctNov — $13,853NovDec — $15,690DecJan — $17,747JanFeb — $20,050FebMar — $22,630MarApr — $25,520AprMay — $28,756MayJun — $32,381JunJul — $36,441JulAug — $40,987AugSep — $46,080Sep

What has to be true

Break-even volumeorders a month to cover fixed costs and ads56 orders
Cash needed up frontmade per order$0
Lead time6 days
Category return ratemodelled into every figure above11.8%
Repeat rate at 90 daysthe category benchmark19%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.

One thing to plan for

Fashion — curated returns at 11.8% — the figures above already account for it. A care and sizing card in the box is the cheapest way to move that number, and it costs less than a quarter per order.