MakeItFamous
Silk slipcurated — no branding on the item

Silk Pyjama Set

19 momme, piped — Gifting drives this almost entirely. Nine weeks of the year do half the volume.

Curated

Stocked as made. Nothing is printed on the piece itself.

How to build a brand on this

Two colourways and a gift box beats six colourways and a poly mailer.

The edit you control

Which colourways and sizes you carry is the whole decision here. Each one is stocked independently.

Colourways carriedcarry any of 4
IvoryMidnightBlushSage
Sizes carriedcarry any of 7
XSSMLXL2XL3XL

Where your name goes instead

On a curated line the packaging carries the whole brand. Chosen once, for every product in the line.

Recycled poly mailer $0.34Corrugated mailer box $1.28Rigid gift box, magnetic $3.85Printed tissue paper $0.19Die-cut seal sticker $0.08Insert card $0.22Hangtag, strung $0.31Care & sizing card $0.18Cotton dust bag $1.15Velvet jewellery pouch $0.78Printed packing tape $0.11Sample sachet $0.41

Specification

19 momme mulberry silk, contrast piping, mother-of-pearl buttons. XS–XL.

What it would earn

Fashion — curated costs · move anything below

One month, top to bottom

400 orders · $95,408 net
Gross sales$108,172
Refunds11.8% in fashion — curated−$12,764
Net revenue$95,408
Product cost−$31,088
Fulfilment & shipping13.2%−$12,594
Payment processing2.9% + 30¢−$2,958
Contribution margin51.1% of net$48,768
Advertising21.2% — the line nobody budgets for−$20,226
Operating costssamples, photography, care−$2,595
Net profit$25,947
MakeItFamous20% of net profit−$5,189
Creator pool$20,758

Who gets what

64% you · 6 × 6%
You, as founder$13,285
Each partner6 of them$1,245
All partners together$7,473
Per partner, per year$14,946

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$2,302,494
Net profit
$643,778
28.0% margin
Creator pool
$515,022
after the 20% fee
A partner's year
$30,901
at 6% a spot
$0$53,496$106,992Oct — $25,947OctNov — $29,235NovDec — $32,917DecJan — $37,041JanFeb — $41,660FebMar — $46,833MarApr — $52,627AprMay — $59,116MayJun — $66,384JunJul — $74,524JulAug — $83,641AugSep — $93,852Sep

What has to be true

Break-even volumeorders a month to cover fixed costs and ads36 orders
Cash needed up frontmade per order$0
Lead time9 days
Category return ratemodelled into every figure above11.8%
Repeat rate at 90 daysthe category benchmark19%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.

One thing to plan for

Fashion — curated returns at 11.8% — the figures above already account for it. A care and sizing card in the box is the cheapest way to move that number, and it costs less than a quarter per order.